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Link Building

What is Link popularity?

Link popularity is the number of other quality sites that link to yours. Because many search engines use formulas to determine a sites ranking, the more quality links that point in to your site, the greater your link popularity.
There are two type of Links:

One is Incoming links and other is Reciprocal links . A good link popularity can obviously increase traffic to your web site. An incoming link from a good PR site and with a good anchor text can drive traffic to your web site and also it increases the PR of your site as well .

The Link Popularity is equal to votes for you web site. How many links you have from other web sites are the votes you gets for your web site. If you have more quality, relevant incoming links to your page, the chances are more that the major search engines will rank your page.

Why link popularity important?

Because good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.

Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs.

Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. This free service allows you to query Google, Altavista, and Hotbot and reports on link popularity.

Link exchange is an easy way to get link popularity But you should study those who links to your site. Increasing the number of quality links is an important part of any web site promotion process. Link Popularity is considered in getting listed in DMOZ / Google Directory and also in getting better position in the Search Engine ranking when you perform a search for a keyword.